Leveraging our team's experience in serving thousands of clients in trademark matters, we help enterprises adopt a broader, higher-level perspective to implement comprehensive, systematic, forward-looking, and dynamic brand protection and trademark portfolio planning.
We develop tailored trademark protection strategies and plans based on the client's brand strategy and positioning (e.g., single-brand, parent-child brands, brand extensions, or brand upgrade strategies). Our services encompass: Brand naming and design; identification of product categories and trademark classes (including primary and secondary classifications); determination of domestic and international target markets and protection territories; selection of defensive trademarks, associated marks, and extended marks; designation of entities for trademark registration and use; timing strategies for trademark filings; methods for overseas registration (e.g., Madrid System); responses to trademark squatting or pre-existing similar marks; trademark monitoring and surveillance; dynamic portfolio adjustments and gap remediation. We further guide and represent clients to ensure seamless implementation.
